CA-Map National Segmentation Survey

EcoA’s largest national survey on climate change digs into the different social and political values of Canadians, segmenting them into five personas based on their engagement with climate change as well as worldviews and values. This (first of three) analysis, takes a high level look at the characteristics of each audience type as well as identifying topics and issues with common ground between the segments. The second analysis looked that regional differences and the third on the Disengaged middle.

Keywords: Progressive activists, Civic nationals, Centrist liberals, Disengaged middle, Fossil fuel conservatives, politics, values, concern, natural resources, threats, segmentation

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