CA-MAP National Segmentation Survey: regional analysis

This second of three analyses on EcoA’s largest national survey, digs into the regional differences in characteristics and distributions of the five personas identified in the national segmentation analysis. With a sample size of more than 6000, the regional anomalies and consistencies can be better understood and used for developing communications that more deeply resonate with each segment.

Keywords: Progressive activists, Civic nationals, Centrist liberals, Disengaged middle, Fossil fuel conservatives, voter intention, segmentation, climate of change, regional

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