CA-MAP National Segmentation Survey: the disengaged middle

This third and final analysis on EcoA’s largest national survey takes a deep dive into the 30% of respondents who are characterized by fairly neutral opinions and low political engagement in the national segmentation analysis. The analysis revealed that this segment does have reachable sub-segments: the Concerned middle and the Civic middle. The analysis also includes a urban/suburban and working class segmentation.

Keywords: populism, economic anxiety, barriers, political engagement, concern, civic middle, passive middle, concerned middle, disengaged middle, segmentation

Author(s)