EcoAnalytics | Shared intelligence for Canada's environment

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Shared intelligence for Canada’s environment

In a critical decade, when the impacts of climate change and biodiversity loss are threatening humanity, EcoAnalytics advances the work of the environmental movement by providing rigorous non-partisan public opinion research and communications guidance to empower campaigns and programs in support of climate action and conservation of nature.

Subscribe for free to our bimonthly newsletter, communications guidance, research updates and more.

Research

Would market research strengthen your campaign? Curious to know how Canadians feel about climate change and biodiversity issues, solutions, policies….?

EcoAnalytics (EcoA) works with university and private sector researchers on opinion research tailored for environmental non-governmental organizations (NGOs) on a wide range of climate and biodiversity issues. Most of our data and communications guidance is free and accessible to all. View our research and guidance documents or search by keyword below.

CA-MAP National Segmentation Survey: regional analysis

These slides present the regional analysis of the CA-MAP National Segmentation Survey (2023). They dig into how each of the five social value segments—Progressive activists, Civic nationals, Centrist liberals, Disengaged middle and Fossil fuel conservatives—are distributed across Canada and the unique characteristics of these segments in different regions.

Guidance

Our research provides rigorous data and analysis about Canadians’ environmental opinions and knowledge; our communication guidance helps those in the environmental movement apply these insights to their communication strategies and campaigns.

Briefings

EcoA Research Nutshells and other briefings offer concise summaries of our research and other sources on hot topics, with pithy advice on how to adjust your communications based on the data.

Webinars

EcoAnalytics quarterly Opinionation webinars, and regular Research Updates, feature Canadian and international researchers presenting recent results on relevant issues to professional communicators – with clear guidance on how to apply the new knowledge.

EcoA Tips

Our regular EcoA Tips newsletter delivers succinct advice and helpful visuals to help you apply fresh research, sharpening your communications in your social media and other channels. (9 issues per year)

“EcoA’s CA-MAP National Segmentation Survey informed our largest focus group study yet. We used it to test and refine messages and messengers that resonate with climate-engageable segments, providing our audiences with more precise and effective communication tools and tactics.”
— Louise Comeau, Senior Advisor, Re.Climate

“We hear a lot about polarization, but there’s also lots that unites us as EcoAnalytics research shows. We used this to shape our ‘good news for a change’ posts – and they’ve been really popular.”
— Theresa Beer, Communications and Policy Specialist, David Suzuki Foundation

“Our conservation and communications teams regularly find value in EcoA’s reports and newsletters and we have been putting the guidance and findings to work! Pooling our resources to make this quality and breadth of research available to our teams is invaluable.”
— Tracy Walden, National Director, Communications and Development, CPAWS

“EcoAnalytics’ Climate of Change surveys provided invaluable insights for our work on the Sue Big Oil campaign – and strengthened our messages.”
– Alexis Stoymenoff, Director of Communications, West Coast Environmental Law