Overview

How supportive are Canadians of nature-based solutions to climate change?

What are the barriers in the way of Canadians backing a swifter transition off fossil fuels to renewable energy?

And how should we frame discussions of transformative climate action to connect with more Canadians in different regions of the country?

Answers to questions such as these help Canadian NGOs develop timely, relevant and accessible communications strategies that meet their audiences where they are at. Yet many environmental groups lack access to data and analysis on such questions, as governments no longer provide this and private research can be very expensive, narrowly focused, and difficult to interpret. EcoAnalytics fills this gap.  

How? By bringing together some of the most influential NGOs with top researchers to collaborate on qualitative focus groups and quantitative surveys that reveal the opinions and knowledge of key Canadian audiences about the most pressing environmental questions. The results help our member organizations frame their messages about biodiversity, climate change and a just transition to renewables, for example, in ways that seize the attention of receptive audiences and engage them in productive conversations, and positive action. To learn more, see examples of our research process.

Our mission

The purpose of the EcoAnalytics Research Initiative (EcoAnalytics) is to provide comprehensive opinion research on Canada’s environment that informs public debate, advances environmental protection, and strengthens Canada’s environmental movement.

Our vision

Our vision is of a Canada with laws, regulations and practices strong enough to protect our air, water, soil and ecosystems so that humans live in alignment with the Earth’s limited ecological carrying capacity.

Our research

Since 2016, EcoAnalytics has fielded several rounds of in-depth national surveys and focus groups on a broad range of environmental issues that reveal the relationship between knowledge and opinions, experience and attitudes, and perceptions and behaviours. 

Check out our Research page for more about our collaborative approach to research. 

Go to our Documents page and search our database for results, reports and communications guidance on the topics that matter most to you or your group.

Our communication guidance

What sets EcoAnalytics apart from other market research initiatives is our process and commitment to ensuring our members are able to make use of the data we gather. From our collaborative survey- and focus-group development processes, to our webinars summarizing results to the crafting of social media messages informed by our data, we work with our members and researchers to ensure our results can be translated into engaging, relevant and accessible communications tailored to our members´ different key audiences.

Check out our Guidance page for more information on our knowledge translation products and services.

Check out our database for guidance in our EcoA Tips newsletters and Research Nutshells.

Our Members and Associates

EcoA Member organizations collaborate with EcoA researchers and staff to prepare surveys and other research tools and, when the research is done, understand how to apply the results and strengthen their communications. We currently enjoy the support of 14 influential Canadian NGOs, five distinguished researchers from universities across Canada and five generous funders.

To learn about our Member and Associate organizations and our researchers, please check out our Who we are page.

To learn more about the benefits of becoming a member or associate check the Join us page

© 2022 MakeWay Charitable Society (BN 130560188 RR0001)