National Biodiversity Survey

This research, conducted by Environics dug into the Canadians’ understanding of biodiversity loss. It revealed a significant knowledge gap when it comes to specifics of the threats biodiversity, the personal impacts of biodiversity loss and the solutions. The CA-MAP National Segmentation was applied to this research for a better understanding of how the different segments engage with conservation and nature loss.

Keywords: conservation, nature, biodiversity loss, impacts, industry, awareness, health, species, framing

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