EcoA Tips #40
This issue presents the findings from our Clean Cities Research Phase 4 Qualitative Research. Environics conducted six focus groups in BC and ON to learn more about how residents feel about home and building initiatives and civic investment in public infrastructure to protect our communities in the face of climate change. Key takeways include the importance of community wide benefits (fairness frames) and the strength of emergency preparedness as an entry point for conversations about the urgency of climate policies.
Keywords: segmentation, focus groups, cities, municipalities, adaptation, emissions, electrification, energy efficiency, Civic nationals, Progressive activists, Centrist liberals
