EcoA Research Nutshell: Regional deep dive: Alberta
This nutshell digs into who Albertan’s really are and explores how and where they differ from other Canadians on climate knowledge, support for policies, preferred messaging frames and resilience to misinformation. Drawing from Climate Outreach’s Alberta Narrative’s Project, Dr. Melanee Thomas, Associate Professor of Political Science at the University of Calgary, Re.Climate and EcoAnalytics’ Climate of Change Survey 2022 among other sources, this summary provides useful insights into a unique Canadian region along with guidelines for communicating effectively with them.
Keywords: Alberta, Saskatchewan, oil and gas, community, loyalty, misinformation, diversification, energy transition, frames, boom and bust, industry
