EcoA Research Nutshell: Engaging Parents on Climate Change
This Nutshell digs into the opinions, perspectives and knowledge of parents around climate change. It integrates EcoA’s recent CA-MAP National Segmentation (2022) and Climate of Change (2022) research with other research done by Save the Children and Learning for a Sustainable Future and others. While parents do not differ drastically from the general public on many climate related issues, this nutshell highlights some areas where they do, and offers some insights for opportunities to leverage parenthood for greater environmental engagement.
Keywords: parents, children, extreme weather, adaptation, policy, affordability, anxiety, concern, personal risk, future generations, global instability, healthcare, misinformation, knowledge.
