Is bad weather good? How extreme weather may provide an opportunity to engage Canadians on climate change

This analytical brief offers recommendations on how to use extreme weather events to communicate effectively about climate action. It draws on a variety of sources including EcoAnalytics fall 2018 Climate of Change survey, other national surveys and research on flood risk by the Canadian insurance industry.

Keywords: wildfires, personal risk, disaster preparedness, costs, drought, New Brunswick, adaptation

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