The Five Canadas at a Crossroads (Part 2)
This is two of two Drs. Erick Lachapelle and Marjolaine Martel-Morin’s report out of the 2026 National Framing Survey. This research aimed to understand the changing public opinion landscape and identify promising approaches to environmental communications. Part one revisits the Five Canadas of Climate and how they have changes, looks at the current issues Canadians’ are facing and the implications for ENGOs. Part Two digs into the framing experiments around Canada’s Build Strong narrative and provides specific communications tips and recommendations.
Keywords: framing, experiments, CA-MAP, Civic nationals, Progressive activities, New centrists, Disengaged middle, Populist conservatives, segmentation, national identity, Build Canada, energy transition, fast-tracking, regulations
