The Five Canadas at a Crossroads (Part 1)
This is part one of two of Drs. Erick Lachapelle and Marjolaine Martel-Morin’s report out of the 2026 National Framing Survey. This research aimed to understand the changing public opinion landscape and identify promising approaches to environmental communications. Part one revisits the Five Canadas of Climate and how they have changes, looks at the current issues Canadians’ are facing and the implications for ENGOs. Part Two digs into the framing experiments around Canada’s Build Strong narrative and provides specific communications tips and recommendations.
Keywords: CA-MAP, Civic nationals, Progressive activist, Centrist liberals, New centrists, Disengaged Middle, Populist conservatives, segmentation, values, climate, trade, Trump, economy, extreme weather, affordability, nature protection
