Marjolaine is a PhD candidate in political science at l’Université de Montréal, and co-author of several EcoAnalytics reports. Her research interests focus on climate change communication and psychology, with a special concern for assessing how distinct audience segments respond to different framing strategies in Canada. As part of this work, she has a keen interest in quantitative analysis and in applying social marketing principles, such as audience segmentation, to climate change communication.