How much is disinformation undermining support for climate action and biodiversity protection?
What are the barriers preventing more Canadians from backing a swifter transition to renewable energy?
Answers to questions such as these help Canadian environmental communicators meet audiences where they are at. Yet many environmental groups lack access to this data and analysis, as private research can be expensive, narrowly focused, and difficult to apply.
EcoAnalytics fills this gap by bringing together influential NGOs and researchers to collaborate in mixed research (qualitative focus groups and quantitative surveys) and new methods of inquiry (social listening, AI-assisted research, etc.) that reveal the opinions and knowledge of audiences about the most pressing environmental questions and the frames and messages that resonate most with them.
Data-driven guidance helps environmental groups frame their messages about climate change and biodiversity protection in ways that seize the attention of receptive audiences and engage them in productive conversations, and positive action.
Our mission
The purpose of the EcoAnalytics Research Initiative (EcoAnalytics) is to provide comprehensive opinion research on Canada’s environment that informs public debate, advances environmental protection, and strengthens Canada’s environmental movement.
Our vision
Our vision is of a Canada with laws, regulations and practices strong enough to protect our air, water, soil and ecosystems so that humans live in alignment with the Earth’s limited ecological carrying capacity.
Our research
Since 2016, EcoAnalytics has fielded successive rounds of in-depth national surveys and focus groups on a broad range of environmental issues that reveal the relationship between knowledge and opinions, experience and attitudes, and perceptions and behaviours. We now also conduct customized research on specific topics for select member organizations and, for a fee, clients outside our membership.
Check out our Research page for more about our collaborative approach to research.
Go to our Documents page and search our database for results, reports and communications guidance on the topics that matter most to you or your group.
Our Members
EcoA members collaborate with university researchers with expertise in environmental communications: sociologists as well as political scientists. Together we design surveys and other research tools and, when the research is done, collaborate to understand how to apply the results for sharper communications and more effective engagement.
To learn about our member organizations and our researchers, please check out our Who we are page.
To learn more about the benefits of becoming a member check the Join us page.
© 2022 MakeWay Charitable Society (BN 130560188 RR0001)