Who do Canadians blame for climate change?
This report looks closely at public perceptions of who is responsible for causing climate change. It explores the characteristics of three different audience segments with similar views about who is to blame: so-called Radicals, Reformers and Rejectors. The national data informing the report are from EcoAnalytics’ fall 2020 Climate of Change survey.
Keywords: radicals, reformers, rejectors, audience segmentation, values
Erick Lachapelle, PhD, Université de Montréal