New tools for visual engagement: what the research tells us (Opinionation webinar)

Webinar slides | September 2022
Webinar slides | September 2022

New tools for visual engagement: what the research tells us (Opinionation webinar)

This slide deck has two parts. The first highlights research done at the Université de Montréal on the power of images of effects of climate change, generated with artificial intelligence (Google Street software), to change viewers beliefs and behaviour. The second looks at seven principles for visual communication about climate change, with a focus on ocean visuals, developed by Climate Outreach in the UK. Please use this link for the video recording.

Keywords: personal risk, artificial intelligence, Google street view, empathy, photography, images

Author(s)

Erick Lachapelle, PhD, Université de Montréal
Toby Smith, Climate Outreach UK