Powerful words for climate action
This nutshell examines the role of the media in shaping attitudes, Canadians’ views on the carbon tax, as well as framing climate change in relation to health. It draws primarily from the Powerful Words analytical brief from 2018 and features data from the latest Climate of Change Survey (2020) to contextualize and update the recommendations from that report.
Keywords: public health, political priming, carbon pricing, messaging, terminology, narratives, audiences, trusted messengers
