Millennial paradox: engaging conflicted younger Canadians in environmental protection (abridged version)
This is a shortened version of an EcoAnalytics report, of similar title, which draws on a national survey of nearly 3,500 in the spring of 2019 looking at the degree to which younger Canadians, aged 18-38 (Millennials), engage in environment protection — and why. Its focus is on values and psychological barriers that affect engagement. The original report draws on matching data about Millennials from another large survey of Canadians who support environmental organizations (Partner-Supporters) and is only available to members of staff of groups that contributed to the research.
Keywords: youth, millennials, trust, engagement, young people