Environmental policy and efficacy: Communications strategies

Building on the qualitative research done by Environics in the summer 2022, this research tests message frames in support of strong oil and gas emissions regulations, a clean electricity grid and biodiversity conservation targets. It overlays social values of key audience segments to reveal the types of messaging that resonate best with certain audiences.

Keywords: emissions cap, conservation, affordability, concern, Indigenous protected and conserved areas (IPCA), framing, messages, communications

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