EcoA Tips # 21
This issue of EcoA Tips delivers two tips on engaging Canada’s Disengaged middle and better understanding the word-views that underpin the social values that shapes how messaging, framing and information resonates with difference audiences. This tip draws from the 2023 National CA-MAP segmentation survey. It provides some mock tips on how to try connecting with specific segments of the Disengaged Middle.
Keywords: Concerned middle, Civic middle, Passive middle, social values, segmentation, Populism, Cosmopolitanism, Traditionalism, Authoritarianism, Egalitarianism, LNG, climate villains,
