EcoA Tips #19
This issue digs into the results of our largest national Climate of Change Survey ever. The tips identify the five key audience segmentations, exploring their engagement with climate change, politics and other current issues and offering guidance on developing communication strategies that will align with their different world views. The areas of agreement between the five different segments also provides opportunity for engagement on specific climate issues and policies.
Keywords: CA-Map, Climate of Change, Erick Lachapelle, Marjolaine Morin, audience, Progressive activists, Civic nationals, Centrist liberals, Disengaged middle, oceans, community costs, municipalities, fossil fuel advertising