EcoA Research Nutshell: Electrification in BC
This nutshell digs into this hot topic which is becoming increasingly polarizing in BC. Recent research by EcoA and others reveals the specific concerns impacting residents’ support of electrification,; some legitimate, some fuelled by misinformation. This deep dive brings together qualitative and quantitative research with residents and building industry contractors in the moveable middle to identify opportunities for mobilizing broader public support with tested frames and key messages that can be used in making the case for electrification regulations and building broader public confidence in this transition.
Keywords: decarbonization, British Columbia, Zero Carbon Step Code, trust, housing, heat pumps, focus groups, BC Hydro, gas
