Framing the transition to renewable energy

This analytical brief presents the results of an experiment in done in EcoAnalytics Panoramic Survey, of May-June 2018, which tested six narrative frames for communicating about the transition to renewable energy with key Canadian audiences. The authors discuss how a “health” frame attracted the greatest support yet note that none of the frames seemed to persuade respondents to make significant changes in their personal behaviour in support of this transition.

Keywords: narratives, opinions, behaviours

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