EcoAnalytics uses a collaborative model to conduct and disseminate research to communicators across the Canadian environmental movement: professionals in local, provincial and federal government as well as campaigners with NGOs and grassroots groups, etc. member organizations work with our staff and researchers to develop national surveys that help them answer questions relevant to their individual and joint campaigns.
EcoAnalytics staff
James Boothroyd
Project Director
James is co-author of EcoAnalytics, a communications consultant with broad experience in Canada’s environmental movement and international public health. As Principal of Boothroyd Communications his clients have included many of Canada’s leading environmental groups. He has also served as Director of Communications for the David Suzuki Foundation (2010-2012) and as a writer & researcher for the World Health Organization and Global Fund to Fight AIDS, TB and Malaria (2005-2010). Read more about James
Kate McMahon
Project Manager
Kate works with members and collaborators to translate EcoA and other public opinion data into communications guidance that mobilizes key audiences. An expert in interpretive planning for museums, science centres, national parks and conservation organizations, she knows how to shape narratives and design to engage specific segments of the public. In her spare time, Kate sits on the National Advisory Council for the For Our Kids network and leads her local FOK chapter in Burnaby.
Collaborators
Erick Lachapelle
Researcher, EcoInsights
Erick is Associate Professor of Political Science at l’Université de Montréal. As well as teaching environmental politics and research methods, Erick is the lead researcher for several major international and Canadian public opinion surveys addressing climate, energy and environmental issues. His research focuses on public attitudes toward risk and environmental issues, political communication, and the way in which these attitudes influence the development of public policy. Erick’s research has appeared in such journals as Environmental Politics, Climate Policy, Energy Policy, Global Environmental Politics and the Policy Studies Journal.
Marjolaine Martel-Morin
Researcher, EcoInsights
Marjolaine earned a PhD in political science from l’Université de Montréal, and is co-author of important EcoAnalytics reports. Her research interests include climate-change communication and psychology, with a focus on assessing how distinct Canadian audiences respond to different framing strategies. As part of this work, she has a keen interest in quantitative analysis and in applying social marketing principles, such as audience segmentation, to climate change communication.
Sarah Roberton,
Vice-president Corporate and Public Affairs, Environics Research
Sarah has worked closely with EcoA and its members since 2020, leading quantitative, qualitative and customized research on a range of topics. Her experience includes audience identification, segmentation and profiling, including customer journeys and personal development. Sarah’s expertise includes environmental research, and research with Indigenous peoples and other marginalized populations.
Annika Jagmohan
Research Associate, Environics Research
Annika has worked with EcoA on several qualitative projects including a seminal 2025 study of how to align ENGO financial practices and Indigenous led conservation–a collaborative project with the Restore Assert and Defend (RAD) Network. Her other studies for EcoA include focus groups on how to communicate with BC audiences about building electrification and other qualitative research comparing the relative strength of environmental justice and environmental racism frames among Canadians who identify as Black or people of colour. She has a background in business and marketing and international experience, having studied abroad in Italy, France and Finland.
Member organizations
Funders
EcoAnalytics is a project on MakeWay‘s shared platform, which provides operational supports, governance, and charitable expertise for changemakers. The shared platform enables more time and money to go towards achieving greater impact. MakeWay is a national charity that builds partnerships and solutions to help nature and communities thrive together.