EcoA Tips #29
This issue digs into youth. It examines how Gen Z’s unique experiences and perspectives shape the ways in which they understand and support climate solutions. From polarizing social media and misinformation to the unequal impacts of the cost of living and housing crisis on this generation, they bring a different set of goals and tactics to the social and environmental movements and require a different approach to engagement.
Keywords: social values, behaviour, Environics, segmentation, fairness, equity, hope, solutions, social justice
