EcoA Tips # 20
This issue of Tips provides one big tip on how to use the regional analysis of the National Segmentation Survey (CA-MAP). It highlights all the regional differences in distribution and characteristics of the personas identified in the national survey and discussed in Tips #19 and provides examples of campaigns that align well with the regional nuances of each province and audiences segment.
Keywords: CA-Map, Climate of Change, Erick Lachapelle, Marjolaine Maretel-Morin, audience, Progressive activists, Civic nationals, Centrist liberals, Disengaged middle, BC, Alberta, Prairies, Saskatchewan, Manitoba, Ontario, Quebec, Atlantic Canada, provinces
