ENGO sympathizers: a closer look

This analytical briefing looks at the values and behaviour of Canadian sympathizers of environmental groups, drawing on the responses of a subset of 378 respondents to the EcoAnalytics Panoramic Survey in the spring of 2017 (n=3,000), who described themselves as a “…a member, a follower, a donor or a volunteer with an environmental group.” The author discusses, among other topics, sympathizers’ media consumption and trust in news reports.

Keywords: supporters, audience segmentation, trust, socialization

Author(s)